El pasado 13 de mayo tuvo lugar en el Alice Tully Hall de Nueva York la ceremonia de entrega de la 35ª edición de los One Show Pencil Awards. Estos premios reconocen los mejores trabajos en gráfica, televisión, radio, exterior, media, marketing y campañas integrales. El palmarés de este año es el siguiente:
Plata: Land Rover “Everywhere URL”, Y&R, South Africa
Bronce: Harvey Nichols “Fire Extinguishers”, Y&R, Dubai
Plata: Fiat “Crash Tests”, Marcel, Paris
Bronce: Johnson & Johnson “Numbers”, JWT, Sao Paulo
Plata: Kimberly Clark “Skin/Fish”, JWT, Mexico City
Oro: Harvey Nichols “Cause & Effect”, Y&R, Dubai
Plata: Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
Bronce: Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo
Plata: Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore
Oro: MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
Plata: HBO “Cube”, BBDO, New York
Bronce: McDonald’s “Piccadilly Sign”, Leo Burnett, London
Oro: Diesel “Be Stupid”, Anomaly, New York
Oro: The Zimbabwean “Trillion Dollar Poster”, TBWAHuntLascaris, Johannesburg
Plata: Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
Bronce: Hewlett-Packard “Posters”, CLM BBDO, Paris
Plata: Western Union “Faces”, Zapping/M&C Saatchi, Madrid
Bronce: Strepsils “Screams”, EURO RSCG, Madrid
Oro: Diesel “Be Stupid Manifesto”, Anomaly, New York
Plata: SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
Plata: SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
Bronce: Unilever “Hugs”, Ogilvy & Mather, Singapore
Bronce: Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore
Oro: Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
Plata: Harvey Nichols “Cause & Effect”, Y&R, Dubai
Bronce: “Making History”, Jung von Matt, Hamburg
Oro: EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
Plata: 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
Bronce: Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder
Plata: Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York
Oro: WWF “Noughts and Crosses”, JWT, Singapore
Plata: Endangered Wildlife Trust “Trash Seabirds”, TBWAHuntLascaris, Johannesburg
Bronce: Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney
Plata: Endangered Wildlife Trust “Bottle Top”, TBWAHuntLascaris, Johannesburg
Oro: ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
Plata: WWF “Noughts and Crosses”, JWT, Singapore
Bronce: Endangered Wildlife Trust “Trash Seabirds”, TBWAHuntLascaris, Johannesburg
Oro: Friends of Cancer Patients “Stressball”, JWT, Dubai
Plata: UNICEF “Toy Soldiers”, Y&R, South Africa
Bronce: SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo
Bronce: BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver
Plata: American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston
Oro: Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
Plata: Heineken/Dos Equis “Cinco”, Euro RSCG, New York
Bronce: Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
Bronce: National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York
Plata: National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
Plata: Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park
Oro: Canal+ “Closet”, BETC Euro RSCF/Paris
Plata: Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
Bronce: Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park
Plata: MTV “Model, Gym, Bird”, la comunidad, Miami
Bronce: ESPN “Monday Night Football”, Wieden+Kennedy, New York
Oro: Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
Plata: Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
Bronce: Boston Bruins “Date”, Mullen, Wenham
Bronce: Panasonic “Cliff”, The Campaign Palace, Sydney
Oro: Pfizer Canada “Antiquing”, Taxi Canada, Toronto
Plata: Old Spice “Did You Know?”, Wieden+Kennedy, Portland
Oro: Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto
Oro: Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
Plata: LG Mobile “Give It a Ponder”, Y&R, New York
Plata: Boston Bruins “Date”, Mullen, Wenham
Fuente: theinspirationroom.com