Medio especializado en marketing, publicidad y comunicación
Medio especializado en marketing, publicidad y comunicación
Como dato interesante está que Google es la marca más valiosa, valorada en (66,434 ), desbancando a Microsoft que ha pasado al tercer lugar.
El segundo puesto lo ocupa GE (General Electric) y el cuarto Coca-Cola.
De las marcas españolas dos han entrado entre este ranking Banco Santander (12,094 ) que ocupa el puesto número 47 y Zara que esta en el 90 (6,469 ).
Listado de las 100 mejores marcas del mundo:
| nº | Marca | Brand Value() | Brand Value Change (%) |
| 1 | 66,434 | 77% | |
| 2 | GE (General Electric) | 61,880 | 11% |
| 3 | Microsoft | 54,951 | -11% |
| 4 | Coca Cola | 44,134 | 7% |
| 5 | China Mobile | 41,214 | 5% |
| 6 | Marlboro | 39,166 | 2% |
| 7 | Wal-Mart | 36,880 | -2% |
| 8 | Citi | 33,706 | 9% |
| 9 | IBM | 33,572 | -7% |
| 10 | Toyota | 33,427 | 11% |
| 11 | McDonald's | 33,138 | 14% |
| 12 | Nokia | 31,670 | 19% |
| 13 | Bank of America | 28,767 | 2% |
| 14 | BMW | 25,751 | 8% |
| 15 | HP | 24,987 | 27% |
| 16 | Apple | 24,728 | 55% |
| 17 | UPS | 24,580 | 13% |
| 18 | Wells Fargo | 24,284 | N.A. |
| 19 | American Express | 23,113 | 23% |
| 20 | Louis Vuitton | 22,686 | 16% |
| 21 | Disney | 22,572 | 2% |
| 22 | Vodafone | 21,107 | -12% |
| 23 | NTT DoCoMo | 19,450 | 0% |
| 24 | Cisco | 18,812 | -10% |
| 25 | Intel | 18,707 | -26% |
| 26 | Home Depot | 18,335 | -33% |
| 27 | SAP | 18,103 | N.A. |
| 28 | Gillette | 17,954 | 1% |
| 29 | Mercedes | 17,813 | 0% |
| 30 | Oracle | 17,809 | 28% |
| 31 | HSBC | 17,457 | 26% |
| 32 | Tesco | 16,649 | 7% |
| 33 | ICBC | 16,460 | N.A. |
| 34 | Verizon Wireless | 16,261 | 9% |
| 35 | Starbucks | 16,057 | 45% |
| 36 | Honda | 15,465 | 7% |
| 37 | Dell | 13,903 | -24% |
| 38 | Bank of China | 13,689 | N.A |
| 39 | Royal Bank of Canada | 13,624 | N.A. |
| 40 | Porsche | 13,372 | 11% |
| 41 | Deutsche Bank | 13,210 | 1% |
| 42 | Yahoo! | 13,201 | -6% |
| 43 | eBay | 12,927 | -2% |
| 44 | Samsung | 12,742 | 6% |
| 45 | Ford | 12,627 | -9% |
| 46 | L'Oréal | 12,303 | 15% |
| 47 | Banco Santander | 12,094 | -4% |
| 48 | Pepsi | 11,756 | 2% |
| 49 | Carrefour | 11,710 | 8% |
| 50 | Merrill Lynch | 11,655 | 16% |
| 51 | UBS | 11,591 | 21% |
| 52 | Target | 11,560 | 88% |
| 53 | ING | 11,539 | N.A. |
| 54 | Canon | 11,413 | 15% |
| 55 | Sony | 11,389 | 22% |
| 56 | Morgan Stanley | 11,204 | 6% |
| 57 | Chevrolet | 11,202 | -10% |
| 58 | Nissan | 11,189 | 3% |
| 59 | Chase | 11,182 | 15% |
| 60 | Motorola | 10,787 | 19% |
| 61 | China Construction Bank | 10,757 | N.A. |
| 62 | Accenture | 10,534 | 8% |
| 63 | Nike | 10,290 | -5% |
| 64 | Harley-Davidson | 10,269 | 3% |
| 65 | Wachovia | 10,035 | -2% |
| 66 | Budweiser | 9,977 | -15% |
| 67 | Orange | 9,922 | 5% |
| 68 | Marks & Spencer | 9,509 | 192% |
| 69 | FedEx | 9,310 | 13% |
| 70 | Cingular Wireless | 9,260 | 39% |
| 71 | Siemens | 9,111 | 35% |
| 72 | State Farm | 8,738 | 11% |
| 73 | H&M | 8,711 | 9% |
| 74 | JP Morgan | 8,490 | 20% |
| 75 | TIM (*) | 8,440 | N.A. |
| 76 | Goldman Sachs | 8,239 | -7% |
| 77 | T-Mobile | 8,047 | -32% |
| 78 | Colgate | 7,711 | 32% |
| 79 | Chanel | 7,499 | 15% |
| 80 | Subway | 7,433 | N.A. |
| 81 | IKEA | 7,373 | 2% |
| 82 | Royal Bank of Scotland | 7,200 | N.A. |
| 83 | VW (Volkswagen) | 7,033 | 4% |
| 84 | Cartier | 7,021 | 27% |
| 85 | Hermes | 6,939 | 44% |
| 86 | Best Buy | 6,674 | 113% |
| 87 | Barclays | 6,612 | 30% |
| 88 | Avon | 6,558 | -1% |
| 89 | Gucci | 6,524 | 49% |
| 90 | Zara | 6,469 | 27% |
| 91 | WaMu | 6,126 | 31% |
| 92 | Amazon | 5,964 | 0% |
| 93 | BP | 5,931 | 8% |
| 94 | AIG | 5,880 | 4% |
| 95 | ABN AMRO | 5,617 | 72% |
| 96 | Auchan | 5,570 | 4% |
| 97 | Asda | 5,540 | 19% |
| 98 | Lexus | 5,421 | 7% |
| 99 | Esprit | 5,411 | 29% |
| 100 | Rolex | 5387 | 9% |
