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Se entregaron los Echo Awards

Jueves, 16 de octubre 2003

La agencia australiana M&C Saatchi se adjudicó el gran premio "Echo Diamante"

Con la campaña "Cambie su casa para que quede bien con su vida", realizada para ANZ Bank, la agencia australiana M&C Saatchi se adjudicó el gran premio "Echo Diamante" en la 74° Edición Anual de los International Echo Awards que organiza la DMA (Direct Marketing Association).

Estados Unidos dominó la competencia con 28 trofeos, secundado por Inglaterra con 9. Tercero quedó Australia con 8, seguido por España con 5 y Austria con 4. 

Por otra parte, las redes más premiadas fueron Proximity, que obtuvo 14 Echos y OgilvyOne, con 8 premios. En la nota, la lista completa de ganadores.

 

ORO

Business Category:

Campaign:

Client:

Agency:

Financial Products and Services

Multimedia/Integrated Media

"Relationship Builder Bundled Solutions Wave Eight"

Scotiabank (The Bank of Nova Scotia)

 

Arc Marketing. Toronto, Canada

Travel & Hospitality/Transportation

Flat/Dimensional Mail

"Media Kit and Media Postcard"

Saint Louis Black Repertory Company.

Rodgers Townsend. Saint LouisMO

Non Profit

Flat/Dimensional Mail

"Water of Life" MSI Campaign

World Vision USFederal Way,

Russ Reid Company. Pasadena, CA 

Business and Consumer Services

Flat/Dimensional Mail

"Sweet Deal"

 

UPS. 

The Martin AgencyRichmondVA 

Business and Consumer Services

Multimedia/Integrated Media

"A Smarter Way To Find A Better Job"

CareerBuilder.com. 

Cramer-Krasselt. Chicago, IL

Non-Profit

Flat/Dimensional Mail

"Dos por dos"

Philippine Animal Welfare Society (PAWS). 

BCD Pinpoint Direct Marketing Inc. Makati CityPhilippines

Travel & Hospitality/Transportation

Flat/Dimensional Mail

"Travel Agent Strikes Again"

NH Hoteles. 

OgilvyOne worldwide. Madrid, Spain

Business/Consumer Services

Multimedia/Integrated Media

"The Letter That Never Arrived

 

(self - promotion)"

CP Comunicación Proximity, CP Data Optimum, CP Interactive. Madrid, Spain

Non-Profit

Multimedia/Integrated Media

"Don't Lie At Yourself!"

AIDS Help Association

Palla, Koblinger_Proximity. Vienna, Austria        

Financial Products and Services

Flat/Dimensional Mail

"The Mini Money Book"

Prudential (UK)

TBWAGGT. LondonUnited Kingdom

Financial Products and Services

Multimedia/Integrated Media

"Itaú Femme Life: A "Women's Club" Insurance Policy"

 

Itaú Seguros

Fabrica Comunicação Dirigida

Financial Products and Services

Multimedia/Integrated Media

"Change Your Home to Suit Your Life"

ANZ Bank

M&C Saatchi. Melbourne, Australia

Communications/Utilities

Flat/Dimensional Mail

"Finding New Paths"

Song Networks

GEKKO. Frederiksbeg, Denmark

 

PLATA

         

Nonprofit

Flat/Dimensional Mail

UNICEF - Omo Water Project

UNICEF UK - London, United Kingdom

TBWAGGT - London, United Kingdom

Flat/Dimensional Mail

Bush Wilderness Threats Prospect

The Wilderness Society - Washington, DC 

Adams Hussey & Associates - Washington, DC 

Flat/Dimensional Mail

Defenders of Wildlife "Humor Can Work" Prospect

Defenders of Wildlife - WashingtonDC 

Adams Hussey & Associates - Washington, DC K

Flat/Dimensional Mail

Doolittle Tri-Photo

WWII Veterans Committee - WashingtonDC 

Fund Raising Strategies, Inc. - McLeanVA 

Multimedia/Integrated Media

"Gold Medal" Major Donor Event Program

National Republican Congressional Committee - Washington, DC 

InfoCision Management Corp. - Akron, OH 

Multimedia/Integrated Media

Harvest of Hope Middle Donor Campaign

World Vision Canada - Mississauga, Canada

Russ Reid Company - Pasadena, CA

Financial Products and Services

Flat/Dimensional Mail

Group Universal Life Insurance Enrollment

SunTrust Banks, Inc. - Atlanta, GA 

Marsh - West Des Moines, IA

Flat/Dimensional Mail

Juniper Brand - "Pinch Yourself"

Juniper - Wilmington, DE 

Rapp Collins - New York, NY 

Flat/Dimensional Mail

Payment Arrangements - All Walks of Life

Citicorp Credit Services, Inc. - Long Island City, NY

Customer Growth - Blau Moritz Partnership, Inc. - Westport, CT

Flat/Dimensional Mail

Dresdner Bank "boundary stone"

Dresdner Bank AG - Frankfurt/Main, Germany

OgilvyOne worldwide - Frankfurt/Main, Germany

Flat/Dimensional Mail

bacaMED - "Success Remedy"

Bank Austria Creditanstalt Leasing - Vienna, Austria

Palla, Koblinger_Proximity - Vienna, Austria

TV/Radio/Infomercial

Swap yer DRTV

Lloyds TSB - London, United Kingdom

WWAV Rapp Collins - London, United Kingdom

Multimedia/Integrated Media

The Plan From The Pru

Prudential (UK) - London, United Kingdom

TBWAGGT - London, United Kingdom

Multimedia/Integrated Media

Zero - Student Options

Commonwealth Bank of Australia - Sydney, Australia

The Three Six Zero Partnership - Sydney, Australia

Flat/Dimensional Mail

SBI Life SCHOLAR Lead Generation Program

SBI Life Insurance Company Ltd. - Mumbai, India

OgilvyOne worldwide - Mumbai, India

Pharmaceutical/Healthcare

Flat/Dimensional Mail

"Old habits"

AstraZeneca AS - Oslo, Norway

New Deal Relasjon DDB AS - Oslo, Norway

Communications/Utilities

Flat/Dimensional Mail

"Anna" - the perfect employee

Telenor - Business Division - Oslo, Norway

Leo Burnett/iLeo - Oslo, Norway

Print

Hutch ET Campaign

Hutchison Essar Telecom Ltd. - Chennai, India

OgilvyOne worldwide - Chennai, India

Retailing

Flat/Dimensional Mail

2002 June Great Customer - Free Framing DM

The Great Indoors - Hoffman Estates, IL

Wunderman - Chicago, IL 

Publishing

Multimedia/Integrated Media

DMA Annual Conference & Exhibit: Campaign & Promotion

Hewlett-Packard - Boise, ID

Digital Marketing - Minneapolis, MN 

Multimedia/Integrated Media

Alliance Against Cancer

Reader's Digest Argentina S.A. / Fundación SALES - Buenos Aires, Argentina

CP Comunicación Proximity - Buenos Aires, Argentina

Flat/Dimensional Mail

Security Direct Mail

Element K Courseware - Rochester, NY

The Verdi Group, Inc. - Rochester, NY

Automotive

Multimedia/Integrated Media

Passat Protect

Volkswagen Argentina S.A. - Buenos Aires, Argentina

CP Comunicación Proximity - Buenos Aires, Argentina

Travel & Hospitality/Transportation

TV/Radio/Infomercial

Deni Ute Muster

Deni Ute Muster Committee - Deniliquin, Australia

Bristow/Prentice/Lambaart/Budd - Albert Park, Australia

Flat/Dimensional Mail

Thalys Flipbook

Thalys International SCRL - Brussels, Belgium

OgilvyOne worldwide - Frankfurt/Main, Germany

Flat/Dimensional Mail

Take 2

Marriott International - Bethesda, MD 

MRM Partners - New York, NY

Business and Consumer Services

Flat/Dimensional Mail

The Wallpaper Collection

Post Danmark (The Royal Danish Mail) - Copenhagen, Denmark

MRM Partners/Medialog - Copenhagen, Denmark

Flat/Dimensional Mail

Route of the Dragon

CEPSA - Residential Heating and Hot Water - Madrid, Spain

CP Comunicación Proximity - Madrid, Spain

Internet/Interactive Media

Tremor Online Recruiting Campaign

Tremor / Procter & Gamble - Cincinnati, OH

MRM Partners - New York, NY

Product Manufacturing and Distribution

Multimedia/Integrated Media

"The Scout"

American Nike, S.A. - Barcelona, Spain

CP Comunicación Proximity, CP Interactive, CP Data Optimum - Barcelona, Spain

 

 

BRONCE

Nonprofit

Alternative Media

Stick

Sydney Dogs' Home - Carlton, Australia

M&C Saatchi - Sydney, Australia

Flat/Dimensional Mail

Danny Thomas Vintage Print Appeal

St. Jude Children's Research Hospital - Memphis, TN

Lisa Selner Creative - Ashburn, VA 

Flat/Dimensional Mail

World Relief Major Donor "Coffee" Mailing

World Relief - Baltimore, MD

Bennett Kuhn Varner Inc. - Atlanta, GA

Multimedia/Integrated Media

"Join Cubs" Recruitment Campaign

Indianhead Council, Boy Scouts of America - St. Paul, MN

Carmichael Lynch - Minneapolis, MN

Flat/Dimensional Mail

World Jewish Congress Anti-Semitism in the United Nations Appeal

World Jewish Congress - New York, NY

Adams Hussey & Associates - Washington, DC 

Flat/Dimensional Mail

Birthday Bounceback (English & Spanish)

World Vision US - Federal Way, WA 

Russ Reid Company - Pasadena, CA 

Flat/Dimensional Mail

Boler

The American Cancer Society - Atlanta, GA

Epsilon - Wakefield, MA

Flat/Dimensional Mail

"Wild Wood" Campaign

The Royal Horticultural Society - London, United Kingdom

Whitewater - London, United Kingdom

Publishing

Flat/Dimensional Mail

"Shoes for You"

Falter, Weekly Newspaper - Vienna, Austria

Palla, Koblinger_Proximity - Vienna, Austria

Flat/Dimensional Mail

"The Deadline" Personalized Direct Marketing Program

Sonopress LLC and DITAN Corporation - Weaverville, NC

Cole & Company, Inc. - Boston, MA

Flat/Dimensional Mail

NATIONAL GEOGRAPHIC 100 BEST PICTURES Inserted Package

National Geographic Society - Washington, DC

Product Manufacturing and Distribution

Multimedia/Integrated Media

Sunlight GoAheadGetDirty Loyalty Club

Unilever Canada - Toronto, Canada

Venture Communications - Calgary, Canada

Flat/Dimensional Mail

Performance Is Everything

NORDYNE, Inc. - O'Fallon, MO

Brighton USA - Webster Groves, MO

Internet/Interactive Media

Cuervo.com

Jose Cuervo International - New York, NY

DraftWorldwide - New York, NY 

Print

CarlingLive Migration

Coors Brewers - Burton-on-Trent, United Kingdom

WWAV Rapp Collins Worldwide - LondonUnited Kingdom

Flat/Dimensional Mail

Kenco Purely Rollout Mailing

Kraft Foods UK. LTD. - Cheltenham, United Kingdom

DraftWorldwide - London - United Kingdom

Information Technologies

Flat/Dimensional Mail

Its For You: IT Services Lead Generation To Chief Information Officers

Siemens Business Services - Dublin, Ireland

TecBrand - Dublin, Ireland

Travel & Hospitality/Transportation 

Flat/Dimensional Mail

BP FueIMaster Express

BP South Africa - Johannesburg, South Africa

OgilvyOne worldwide - Cape TownSouth Africa

Business and Consumer Services

TV/Radio/Infomercial

"Triplets" Animated Stick Figure DRTV Campaign

Consumerinfo.com - Irvine, CA

The Response Shop, Inc. - La Jolla, CA

Multimedia/Integrated Media

Ogilvy 360? Graduate Recruitment (self - promotion)

Ogilvy - London, United Kingdom

Flat/Dimensional Mail

A Major Launch (self - promotion)

CP Comunicación Levante - Alicante, Spain

Flat/Dimensional Mail

Dates

Embratel - Rio De Janeiro, Brazil

Salem - São Paulo, Brazil

Flat/Dimensional Mail

Numbers

Embratel - Rio de Janeiro, Brazil

Salem - São Paulo, Brazil

Communications/Utilities

Flat/Dimensional Mail

The pay-as-you-go CashBook

NetCom GSM AS - Oslo, Norway

BBDO Proximity - Oslo, Norway

Flat/Dimensional Mail

"IN THE BRAINS - IN THE HANDS"

MobilKom Austria - Vienna, Austria

Palla, Koblinger_Proximity - Vienna, Austria

Flat/Dimensional Mail

JetStream Small Business Campaign

Telecom New Zealand - Wellington, New Zealand

AIM Proximity - Wellington, New Zealand

Flat/Dimensional Mail

Fly and Buy Migration

Telecom New Zealand - Wellington, New Zealand

AIM Proximity - Wellington, New Zealand

Financial Products and Services

Absolutely Nothing Pack

Egg - London, United Kingdom

Lowe Plus - London, United Kingdom

Flat/Dimensional Mail

Doodle

ANZ Bank - Melbourne, Australia

Clemenger Proximity - Melbourne, Australia

Flat/Dimensional Mail

Monopoly

ANZ Bank - Melbourne, Australia

M&C Saatchi - Melbourne, Australia

Multimedia/Integrated Media

American Express Premium Banking

American Express - Singapore

OgilvyOne worldwide - Singapore


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